Holofotes no Mobile
O consumidor não fica mais parado esperando a sua mensagem, ou você vai com ele, ou fica pra trás.
Então aí vai mais um estudo do eMarketer que não me deixa com cara de louco visionário...
Mobile Gaming Revenue Growth Outstrips Consoles
Revenue from video gaming on mobile phones is growing at a faster pace than for console gaming, according to Informa's Dynamics of Games report, published October 2005.
Even this robust growth estimate belies the sector's influence (also see eMarketer's report Mobile Gaming). In-game ads and the branding power of games will make mobile gaming a strategically important tool for advertisers and marketers, and will eventually offer precision targeting beyond the capabilities of many other channels.
